INC SWIM

It’s Now Cool is bred from a love of 90’s beach culture & silhouettes. Sexy, minimal bikinis for those who want to show some skin. Designed so you can mix and match tops and bottom and blend prints and solid colors. The luxe brand reflects modern trends, while always honoring what are timeless, sexy fits.

Born and bred from Bondi Beach, It’s Now Cool lives for the sun, sand and surf. If you live for sensational summers, this brand exists for you.